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Custom Website Design for TreeTop
Custom Website Design
The Challenge
CaseStudyDescription
Tree Top wanted a dynamic site that would engage both consumers and food distribution services.
Tree Top asked Affirma to improve their overall website design as well as the site's functionality, keeping several core business goals in mind. Marketing wanted to replace the outdated static site, increase site traffic, and inform consumers about food services.
What We Did
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Affirma produced wireframes, mood boards, design specs, and conducted a full design review in order to help achieve the look and feel of the company.
Affirma allowed Tree Top to access all of their important data from a single source by implementing membership forms, a recipe finder, specialized search and a custom product lookup piece.
The Result
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Affirma’s custom website design yielded a dramatic increase in site traffic as well as a more functional and intuitive way to manage content.
The Tree Top team was pleased with the sites enhanced usability, the ease with which design updates could be implemented as needed, and their ability to access product data, recipes, and other key information from a centralized location.