Case Studies
Microsoft Tablet PC Partners Program
The Problem
Microsoft Tablet PC Marketing team needs to sell more Microsoft Tablet PCs. Consumers generally will not purchase Tablets without applications from vendors; Vendors generally will not build applications without consumers.
What We Did
Affirma built the Microsoft Tablet PC Partner Program Website and Showcase. This website manages vendors for the Tablet PC and their product offering. These product offerings go through a testing and approval process and are published out to the Showcase. Affirma hosts this website at Fisher Plaza and recently has localize the application into Japanese.
Results
Dramatic increase in Tablet sells and established a community for Tablet vendors and consumers. The US tool experienced so much success that the program was replicated to Microsoft Japan's group. To see more click here