How CRM Can Help your Business Retain Customers
by Jason Lee

How CRM Can Help your Business Retain Customers

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Loyal Customers Are Engaged Customers

For every successful business, customer loyalty and customer retention lie at the heart of their success. No business can build a successful foundation without strong customer loyalty. Loyal customers are engaged customers, and engaged customers mean better business at every step of the way. Engaged customers are more likely to purchase more, and to purchase more often. Customer loyalty is the difference between a single isolated purchase, and a lifetime of business.

How Satisfaction Leads to Customer Retention

How can businesses increase their customer’s loyalty? While customer behavior can be difficult to understand; customer motives are simple. Customers satisfied with a product or service will continue to return. But if customers are dissatisfied, they’ll leave; at times without explanation. Consequently, businesses need to make customer satisfaction a constant priority if they want their first time customers to become lifelong customers.

What Can CRM Bring?

For businesses looking to increase their customer retention, customer relationship management (CRM) platforms can be a game changer. CRM platforms allow businesses to manage important customer data and information that will lead to better customer experiences. If businesses want to compete in this data-driven economy, they need to give up the index cards and filing cabinets of the past. Rather, they can embrace CRM applications that offer a previously unimagined wealth of customer information.

Platforms like Salesforce and Microsoft Dynamics CRM, allow businesses to store a customer purchase history and experience preferences. Harnessing this data can provide valuable insights into common behaviors and help organizations drive go-to-market strategy. Equipped with this level of insight and technology, businesses can now tailor

Who Can Help with CRM?

When it comes to CRM implementations, first time users can understandably feel overwhelmed. Migrating multiple data sets from sales and customer service applications can bring a host of risks and liabilities. Fortunately, CRM consultants can help. At Affirma Consulting, our CRM consultants can help with strategic planning, scope definition, solution design, implementation, deployment and user training. If your business is already using multiple CRM applications, our team can help you centralize them into a single, connected platform. Whether it’s implementing new applications or consolidating existing ones, Affirma can also help leverage these applications to enhance your business intelligence and reporting capabilities. We realize that CRM applications naturally evolve to meet various business needs, and our consultants will thoroughly address your organization’s requirements and give your customers the best possible experience.

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