Get Creative With Your Marketing Campaigns With These 5 Psychological Marketing Hacks
Every marketing campaign begins with identifying your goal and your audience. But once that’s done, it can be intimidating to figure out how to get your audience to take the action that drives them toward your goal. DON’T PANIC! Below are five psychological marketing hacks that can serve as a go-to bag of tricks when it’s time to start cranking out the creative.
1.FOMO: When the customer thinks a product is scarce, that can increase their desire to make a purchase, kind of like when I buy 12 boxes of thin mints during Girl Scout cookie season. Other examples of this include:
- “Deals of the day” with ticking clocks to spur action
- “Limited Supply” with a counter when inventory is low
- “X other people have viewed this product listing
2.Herd Mentality: Remember Pogs? Remember when everyone was buying Pogs? Remember how nobody actually knew how to play Pogs, but they all bought them anyway? If you don’t, that’s ok, the fad only lasted approximately 10 minutes (Google it). The success of Pogs was herd mentality at its best.
Create ads that focus on the mass appeal of your product or run campaigns aimed at turning your users into your most passionate evangelists.
3.Vanity: You know that friend who always likes to buy the “newest” and “best” everything and show it off and tell everyone else about it? That’s your vanity shopper. And the more proof you can give them that your product is “the best,” the more irresistible its siren’s song will be. Examples of how to create this include:
- Authority – Endorsements or coverage from prestigious publications
- Influencers – From YouTube stars to John Legend
- Social proof – Reviews, star-ratings. Think of the Amazon shopping experience
- Price – This is a bit outside creative content, but nothing says vanity like $$$.
4.Frugality: Once upon a time, I was a journalist, which meant if your product was the cheapest option, I was going to buy you. The savvy companies found ways to highlight exactly how much money they were saving me, and it worked. For example: $29.99 $19.99 $10-savings!
5.Personalization: Did you know every show that’s recommended to you on Netflix is recommended based on an Algorithm of what you’ve watched? Did you know the thumbnail images used to list the show are picked the same way? Don’t get too creepy with this but leverage what you know about your consumer to cater to their interests or make them feel they’re getting a personal touch.
There are many more ways to drive customer behavior. Reach out to me or other members of the marketing team if you’d like to learn how to build a marketing campaign that drives results.