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How 2020 Reshaped Affirma’s Approach to Diversity, Equity, and Inclusion

As an organization of experienced consultants, the work we do at Affirma is very people-centric. Every day we’re working externally with our clients to create strong working relationships, and internally in our project teams to form positive collaborative relationships and ultimately deliver more for our clients. When you boil it down, Affirma is a business

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Why is Change Management So Important Today?

  The ancient Greek philosopher Heraclitus once said that the “only constant is change.” Those words resonate in today’s mercurial, pandemic-affected world where businesses and people have relied on the digital landscape for not only communication but also for survival. Perhaps this is the reason ‘change management’ has been so important in today’s world of business. Managing change is obviously important,

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Up Your Social Media Marketing Game With 5 Savvy Tips

If we all thought we were sucked into our social media before, COVID-19 changed the name of the game. In the U.S. and Europe alone, data usage soared up 47% in the first quarter of 2020 compared to the first quarter of 2019. Because of travel restrictions and ever-evolving CDC guidelines, individuals and businesses alike

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Why Hire a Marketing Agency?

Marketing, particularly digital marketing, is critical today. Daily, 77% of US adults are going online. This means that 77% of US adults are reachable through effective, targeted marketing. Whether it’s through an email, a paid ad, or social media, your targeted audience is ready to be marketed to. Not to mention, marketing is more than

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What is Content Marketing and Why Do We Do it?

In many ways, traditional advertising is no longer relevant. Marketers no longer have captive audiences that can be widely reached through radio and television. Even the digital world has increasingly become the domain of the consumer. The customer now has control over where, when, and how they will encounter ads online. Most internet users today

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Five Simple Tips on How to Level Up Your Home Recording Studio

Of all the changes that 2020 brought, the one that’s most likely to stick around is the increased prevalence of webinars. 90% of companies either increased their number of webinars or began hosting them for the first time in 2020. 67% of companies expect to keep expanded or universal work-from-home policies in place permanently or

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Top 9 Tips For Success as a New Hire

Starting a new job can be nerve-wracking and overwhelming, but it doesn’t have to be. Check out our top 9 tips on how to transition into a new job and set yourself up for success.

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4 Basic Principles of Effective Change Management

New software and tools are only as effective as the people using them. Change Management is an effective strategy that ensures people are set up for success when businesses implement new software, tools, and processes. Read more to learn how to utilize the 4 basic principles of change management.

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5 Tips for Planning an Effective Email Strategy

Does your business utilize email marketing in their digital marketing strategy? One of Affirma’s email marketing experts, Quinn Sullivan, shares her top 5 tips she looks to when planning for an effective email strategy. Learn more!

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