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Using LinkedIn to Achieve More Effective Candidate Sourcing

Social media plays a pivotal role in our daily lives and candidate sourcing is now a major part of that function. Unlike other social media sites, LinkedIn is a place where professionals can gather to preview job candidates, update career progression, and fill job openings. There are many people who use LinkedIn effectively to make the

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Mobile Application Connects Homeless to Donors

One of our recent blog posts entitled Making Community Engagement a Part of Our Culture, covered the value Affirma places on making a positive impact on the local community. One of the reasons why Affirma is such a unique company is our commitment to impact a wide variety of people and organizations – scaling from

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Salesforce Announces New Einstein AI

On September 19, 2016, Salesforce announced new, machine-learning artificial intelligence (AI) called Salesforce Einstein. The goal for Salesforce Einstein is to learn from human behavior to predict and personalize the customer service experience in sales, marketing, service, and more. Salesforce AI also automates repetitive, time-consuming processes while looking for new ways to attract and retain

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Sitefinity vs Umbraco: Which CMS is right for you?

Sitefinity and Umbraco are essential front runners in content management system (CMS) technology. A CMS supports editing and publishing of digital content for the creation of web pages or publishing for team collaboration projects. Recent technology advancement is making it easier to create a website and manage it using plug-ins and extensions without as much technical

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Your entire company needs CRM, not just the sales team

As businesses become more customer-oriented, the need to have all functional areas of your organization connected to your customer intelligence is more critical than ever. Businesses are under pressure to create outstanding customer experiences, or watch their competitors beat them to it. Many businesses are now centralizing their data and integrating their departments and teams,

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Is My Company Ready For Marketing Automation?

Marketing automation is a process that delivers the right message to the right audience at the right stage in their buying process. However, without a defined marketing and sales process, marketing automation can end up like trying to get to a destination without a map. Here are 2 questions you can ask to evaluate your

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Best Practices for Your Candidate Sourcing

Many companies have a system for hiring that starts with popular career websites like Craigslist and Monster, for example. However, there are many companies that are back to the resume search in a few months time. Posting is just the beginning of candidate sourcing. If your company follows and integrates a clearer purpose and search

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Pros of Customizing Your Business Software

Technology products and platforms are constantly evolving to suit the needs of their users, but integrating systems isn’t an easy task.  Custom development allows businesses to transform their daily operations into specific, goal-oriented tasks. Unlike off-the-shelf software, custom software has the ability to run exactly the way your business wants and needs.  Since business requirements

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Supplement your HR Hiring with a Staffing Service

You might be wondering, “why use staffing services if I have a HR hiring team?” A great business thrives on the right people, and staffing services can extend your HR resources to supercharge your hiring. Here are a few ways staffing services can supplement your HR hiring team. Industry Experts Conduct Interviews Affirma is unique

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Your business needs a data warehouse – not just a database

Every company needs to store data. But, using that data is not always so simple. Using a data warehouse allows businesses to use the data that is stored in their databases. Do you need a data warehouse?  If you are not sure, try answering these two questions: Is there one central source for all information

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