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A Quick Guide to Contracting vs Full-Time Hiring

At day’s end, the single most important metric that most businesses care about is profitability. This article will take a brief look at the costs and benefits associated with hiring a contractor versus bringing on a full-time employee to help determine which option might work best for your business.   Contracting   Pros: –          Hire

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Personalizing Communication with Marketing Automation

Commonly confused with email marketing, marketing automation occupies a realm of its own. By definition, marketing automation is the process of automatically mass communicating with your clientele and analyzing their online behavior through a number of different mediums, whereas email marketing only tracks activity that stems from emails. Most marketing automation software programs examine your

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Maximizing Workplace Management with BPO Services

More and more businesses are coming to recognize the value of Business Process Outsourcing (BPO). A business unit involving both Staffing and Project Management, BPO services not only connect talented job-seekers to employers aiming for quick results, BPO engagement teams make sure that their placements elicit real results. A blend of an Affirma BPO Point of Contact,

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How will Microsoft’s purchase of LinkedIn change Dynamics CRM?

On June 13th, Microsoft announced that it had entered into a definitive agreement to acquire LinkedIn at a valuation of over $26 billion, making it one of the largest acquisitions in the history of the tech industry.  While LinkedIn will retain its brand and independence, the acquisition – which is expected to close later this

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Using Stretch Database to Get the Most from Your Data

In a local database, the only information that should be on premise is hot data, or data that is interacted with on a regular basis. When cold data – data used very infrequently – takes up usable space on your server, it makes finding information that really matters that much more challenging. Eventually, when cold

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Affirma Sponsors SharePoint Fest Seattle

With SharePoint Fest Seattle less than a month away, Affirma employees are gearing up to fine-tune their technical skills during this four-day conference. The annual tech-oriented gathering attracts IT professionals from across the nation and gives them the opportunity to spend a few days attending classes and workshops learning the latest developments, best practices and innovations in the

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SharePoint in the Information Age

Today’s businesses thrive on the value of information. It is the oxygen that companies need to survive. Smart businesses know that the real power of efficient information sharing regardless of the traditional constraints of time, geography, space or business group.  Exactly how information is shared throughout organizations is where Microsoft’s SharePoint platform comes in. Organizations

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CRM Consultants Ready to Tackle Dynamics 365

One of Affirma’s highly specialized services, Dynamics CRM Consulting, can now offer you an even wider array of business solutions following the news that Microsoft will soon launch Dynamics 365. Originally, Dynamics CRM was created as a software program that enabled companies to analyze and take action on customer relationship info. As long as Dynamics

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Making Community Engagement a Part of Our Culture

What We Believe Affirma’s company mission, “Become the best at providing solutions to positively impact people” extends beyond the hundreds of satisfied customers served since our inception, it also refers to making a difference in our community. The Affirma team is more than technical expertise; we believe that having a heart — both individually and

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Mobile App Development Team Inspires “Waypoint M”

When two companies fuse into one, the details can get messy. One has all of its information stored in databases, and the other may have theirs stored elsewhere. Emails, contact info, customer relationship info, sales numbers – basically anything stored in a database can be easily lost in the process. Affirma was able to collect all

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