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7 Simple Changes That Make a Big Difference with Your Marketing Automation Strategy

Marketing automation has drastically changed the way companies do business.  In an ideal world, it can help organizations generate revenue and keep prospects and customers fully engaged.  In reality, many find it complicated, difficult to manage, and challenging.  That’s why we’re consistently getting calls from clients asking for help or best practice techniques that can

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Affirma Joins NetSuite Alliance Partner Program

Leading technology consulting firm joins program to meet the growing demand for cloud ERP across industries Bellevue, Wash. – August 12th, 2019 – Affirma, a Washington-based global IT, business and creative services consulting firm, today announced that it has joined the Oracle NetSuite Alliance Partner Program. With NetSuite, Affirma will be able to help its

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12 SharePoint Benefits That Can Improve Your Business

Microsoft SharePoint benefits businesses in all industries. This tool has been an industry leader in collaboration and document management for the past 18 years. It’s highly customizable platform is currently used by businesses in all industries. According to Microsoft, SharePoint is a leading tool used by 78% of Fortune 500 companies to develop their online

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How to Prepare Your Company for Windows 7 End of Life

With Windows 7 “end of life” quickly approaching, it is vital for businesses to come up with strategies to help transition their computer operating systems to the latest version – Windows 10. However, upgrading to a newer operating system at scale poses significant challenges. For one, it requires a lot of time to update every

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The Long-Term Effects of Bad Data Migration

By Patrick Foster, Ecommercetips  No matter how carefully you prepare and attempt to future-proof your setup, you can’t realistically keep a business running on the same system indefinitely. Sooner or later the industry around you will change to the extent that the underlying architecture can’t keep up, you’ll want to move to a new system, 

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The Importance of Content in SEO (and tips for writing it)

The Importance of Content in SEO (and tips for writing it) By Amanda Peterson, Enlightened Digital   Content and SEO— when paired properly, these digital marketing components can launch your site to the top of the search rankings. Unfortunately, if you ask ten different digital marketers to define content and why it’s important to SEO,

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Affirma Named Seattle Business Magazine’s “100 Best Companies To Work For”

The challenge of being named one of Seattle Business Magazine’s “100 Best Companies to Work For” was made only more difficult in 2018 by a record number of companies participating. After tallying over 77,000 responses from Washington state employees, Seattle Business Magazine recently announced that Affirma Consulting was named a best large size company to work for!

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Finding your Audience

What Do I Write About? Finding your Audience and  Solving your Customer’s Problems One of the first stumbling blocks that a content marketing campaign runs into, is knowing what to write about. We all know content is the backbone of a successful campaign, but how should you shape your content? What should you be publishing? Before you

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How Content Marketing Can Work for Your Business

Can Content Marketing Work for my Business? Content marketing is one of the most popular buzzwords used in today’s world of digital marketing. We’ve all heard the saying “Content is King” and the hype only appears to grow. HubSpot has reported that as many as 53% of marketers drive their inbound leads through content marketing,

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Partnering with Ubersmith

Partnering with Ubersmith Affirma Consulting is excited to announce a new partnership with Ubersmith. Learn more about this partnership as announced by Jeremy Chang, Business Development Manager at Ubersmith: “The subscription wave continues to grow in strides as organizations of all types and sizes move toward recurring relationships with their customers on a global scale.

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