Personalizing Communication with Marketing Automation

Commonly confused with email marketing, marketing automation occupies a realm of its own. By definition, marketing automation is the process of automatically mass communicating with your clientele and analyzing their online behavior through a number of different mediums, whereas email marketing only tracks activity that stems from emails. Most marketing automation software programs examine your

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Maximizing Workplace Management with BPO Services

More and more businesses are coming to recognize the value of Business Process Outsourcing (BPO). A business unit involving both Staffing and Project Management, BPO services not only connect talented job-seekers to employers aiming for quick results, BPO engagement teams make sure that their placements elicit real results. A blend of an Affirma BPO Point of Contact,

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How will Microsoft’s purchase of LinkedIn change Dynamics CRM?

On June 13th, Microsoft announced that it had entered into a definitive agreement to acquire LinkedIn at a valuation of over $26 billion, making it one of the largest acquisitions in the history of the tech industry.  While LinkedIn will retain its brand and independence, the acquisition – which is expected to close later this

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