What Do I Write About? Finding your Audience and  Solving your Customer’s Problems One of the first stumbling blocks that a content marketing campaign runs into, is knowing what to write about. We all know content is the backbone of a successful campaign, but how should you shape your content? What should you be publishing? Before you

Can Content Marketing Work for my Business? Content marketing is one of the most popular buzzwords used in today’s world of digital marketing. We’ve all heard the saying “Content is King” and the hype only appears to grow. HubSpot has reported that as many as 53% of marketers drive their inbound leads through content marketing,

Partnering with Ubersmith Affirma Consulting is excited to announce a new partnership with Ubersmith. Learn more about this partnership as announced by Jeremy Chang, Business Development Manager at Ubersmith: “The subscription wave continues to grow in strides as organizations of all types and sizes move toward recurring relationships with their customers on a global scale.