With Windows 7 “end of life” quickly approaching, it is vital for businesses to come up with strategies to help transition their computer operating systems to the latest version – Windows 10. However, upgrading to a newer operating system at scale poses significant challenges. For one, it requires a lot of time to update every

By Patrick Foster, Ecommercetips  No matter how carefully you prepare and attempt to future-proof your setup, you can’t realistically keep a business running on the same system indefinitely. Sooner or later the industry around you will change to the extent that the underlying architecture can’t keep up, you’ll want to move to a new system, 

The Importance of Content in SEO (and tips for writing it) By Amanda Peterson, Enlightened Digital   Content and SEO— when paired properly, these digital marketing components can launch your site to the top of the search rankings. Unfortunately, if you ask ten different digital marketers to define content and why it’s important to SEO,

The challenge of being named one of Seattle Business Magazine’s “100 Best Companies to Work For” was made only more difficult in 2018 by a record number of companies participating. After tallying over 77,000 responses from Washington state employees, Seattle Business Magazine recently announced that Affirma Consulting was named a best large size company to work for!

What Do I Write About? Finding your Audience and  Solving your Customer’s Problems One of the first stumbling blocks that a content marketing campaign runs into, is knowing what to write about. We all know content is the backbone of a successful campaign, but how should you shape your content? What should you be publishing? Before you

Can Content Marketing Work for my Business? Content marketing is one of the most popular buzzwords used in today’s world of digital marketing. We’ve all heard the saying “Content is King” and the hype only appears to grow. HubSpot has reported that as many as 53% of marketers drive their inbound leads through content marketing,

Partnering with Ubersmith Affirma Consulting is excited to announce a new partnership with Ubersmith. Learn more about this partnership as announced by Jeremy Chang, Business Development Manager at Ubersmith: “The subscription wave continues to grow in strides as organizations of all types and sizes move toward recurring relationships with their customers on a global scale.

The Leading Web Development Company Clutch.co, a leader in connecting buyers to the right IT Consultants and service providers, recently named Affirma Consulting as the market leader in Web Development in the Bellevue and Seattle area. With an impressive website design team who has provided engaging sites for the likes of Microsoft and the Seattle

Do you know if your prospect and customer data quality is high? When was the last time you benchmarked your data? Do you regularly conduct a data audit? Having CRM and Marketing Automation platforms aren’t enough. Over time your customer data accuracy naturally erodes. Prospects and customers move companies, are promoted, and so on. This

Addressing Remote DBA Service Concerns Organizations thinking about moving over to a remote DBA service often have questions and concerns about how a remote DBA will affect them. We’ve listed some of the most common concerns, and how using a remote DBA can help your organization.   I have a full-time DBA to prevent potential