Marketing

CCPA: Its Impact & Your Marketing Compliance

Understanding CCPA The California Consumer Privacy Act (CCPA) is a new wave of legislation that will bolster privacy and consumer protection rights for Californian residents and will go into effect on January 1, 2020. It will require organizations to focus more heavily on how they’re collecting, sharing, and using user data. As one of the

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7 Simple Changes That Make a Big Difference with Your Marketing Automation Strategy

Marketing automation has drastically changed the way companies do business.  In an ideal world, it can help organizations generate revenue and keep prospects and customers fully engaged.  In reality, many find it complicated, difficult to manage, and challenging.  That’s why we’re consistently getting calls from clients asking for help or best practice techniques that can

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The Importance of Content in SEO (and tips for writing it)

The Importance of Content in SEO (and tips for writing it) By Amanda Peterson, Enlightened Digital   Content and SEO— when paired properly, these digital marketing components can launch your site to the top of the search rankings. Unfortunately, if you ask ten different digital marketers to define content and why it’s important to SEO,

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Finding your Audience

What Do I Write About? Finding your Audience and  Solving your Customer’s Problems One of the first stumbling blocks that a content marketing campaign runs into, is knowing what to write about. We all know content is the backbone of a successful campaign, but how should you shape your content? What should you be publishing? Before you

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How Content Marketing Can Work for Your Business

Can Content Marketing Work for my Business? Content marketing is one of the most popular buzzwords used in today’s world of digital marketing. We’ve all heard the saying “Content is King” and the hype only appears to grow. HubSpot has reported that as many as 53% of marketers drive their inbound leads through content marketing,

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Using Search Terms to Read your Customers

The Importance of Studying your Search Terms in PPC Campaigns Search queries lie at the heart of every PPC campaign. After all, your customer’s searches are what literally drive each of your campaigns. Yet, despite their obvious importance, many businesses fail to regularly monitor and learn from their customer’s search terms. Your PPC campaign’s search

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How PPC Advertising Can Energize your Small Business

Pay Per Click and Smaller Businesses Small to mid-size businesses can struggle with developing a large enough following for advertising to be successful. A small company of less than 100 employees for example, may openly question how they could hope to compete with the massive advertising budgets of global conglomerates. In that case, is advertising

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Is My Company Ready For Marketing Automation?

Marketing automation is a process that delivers the right message to the right audience at the right stage in their buying process. However, without a defined marketing and sales process, marketing automation can end up like trying to get to a destination without a map. Here are 2 questions you can ask to evaluate your

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Comparing Leaders in Marketing Automation

One of my earlier blog posts entitled Personalizing Mass Communication with Marketing Automation touched on the value of marketing automation programs. Now with a basic understanding of how marketing automation operates, let’s now compare the solutions top marketing automation vendors have to offer. Marketing automation software is a red-hot product geared toward sales and marketing teams that

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