The Importance of Content in SEO (and tips for writing it) By Amanda Peterson, Enlightened Digital   Content and SEO— when paired properly, these digital marketing components can launch your site to the top of the search rankings. Unfortunately, if you ask ten different digital marketers to define content and why it’s important to SEO,

What Do I Write About? Finding your Audience and  Solving your Customer’s Problems One of the first stumbling blocks that a content marketing campaign runs into, is knowing what to write about. We all know content is the backbone of a successful campaign, but how should you shape your content? What should you be publishing? Before you

Can Content Marketing Work for my Business? Content marketing is one of the most popular buzzwords used in today’s world of digital marketing. We’ve all heard the saying “Content is King” and the hype only appears to grow. HubSpot has reported that as many as 53% of marketers drive their inbound leads through content marketing,

Do you know if your prospect and customer data quality is high? When was the last time you benchmarked your data? Do you regularly conduct a data audit? Having CRM and Marketing Automation platforms aren’t enough. Over time your customer data accuracy naturally erodes. Prospects and customers move companies, are promoted, and so on. This

The Importance of Studying your Search Terms in PPC Campaigns Search queries lie at the heart of every PPC campaign. After all, your customer’s searches are what literally drive each of your campaigns. Yet, despite their obvious importance, many businesses fail to regularly monitor and learn from their customer’s search terms. Your PPC campaign’s search

Pay Per Click and Smaller Businesses Small to mid-size businesses can struggle with developing a large enough following for advertising to be successful. A small company of less than 100 employees for example, may openly question how they could hope to compete with the massive advertising budgets of global conglomerates. In that case, is advertising

Marketing automation is a process that delivers the right message to the right audience at the right stage in their buying process. However, without a defined marketing and sales process, marketing automation can end up like trying to get to a destination without a map. Here are 2 questions you can ask to evaluate your

One of my earlier blog posts entitled Personalizing Mass Communication with Marketing Automation touched on the value of marketing automation programs. Now with a basic understanding of how marketing automation operates, let’s now compare the solutions top marketing automation vendors have to offer. Marketing automation software is a red-hot product geared toward sales and marketing teams that

Commonly confused with email marketing, marketing automation occupies a realm of its own. By definition, marketing automation is the process of automatically mass communicating with your clientele and analyzing their online behavior through a number of different mediums, whereas email marketing only tracks activity that stems from emails. Most marketing automation software programs examine your