Do you know if your prospect and customer data quality is high? When was the last time you benchmarked your data? Do you regularly conduct a data audit? Having CRM and Marketing Automation platforms aren’t enough. Over time your customer data accuracy naturally erodes. Prospects and customers move companies, are promoted, and so on. This

The Importance of Studying your Search Terms in PPC Campaigns Search queries lie at the heart of every PPC campaign. After all, your customer’s searches are what literally drive each of your campaigns. Yet, despite their obvious importance, many businesses fail to regularly monitor and learn from their customer’s search terms. Your PPC campaign’s search

Pay Per Click and Smaller Businesses Small to mid-size businesses can struggle with developing a large enough following for advertising to be successful. A small company of less than 100 employees for example, may openly question how they could hope to compete with the massive advertising budgets of global conglomerates. In that case, is advertising