Is My Company Ready For Marketing Automation?

Marketing automation is a process that delivers the right message to the right audience at the right stage in their buying process. However, without a defined marketing and sales process, marketing automation can end up like trying to get to a destination without a map. Here are 2 questions you can ask to evaluate your

Read More

Comparing Leaders in Marketing Automation

One of my earlier blog posts entitled Personalizing Mass Communication with Marketing Automation touched on the value of marketing automation programs. Now with a basic understanding of how marketing automation operates, let’s now compare the solutions top marketing automation vendors have to offer. Marketing automation software is a red-hot product geared toward sales and marketing teams that

Read More

Personalizing Communication with Marketing Automation

Commonly confused with email marketing, marketing automation occupies a realm of its own. By definition, marketing automation is the process of automatically mass communicating with your clientele and analyzing their online behavior through a number of different mediums, whereas email marketing only tracks activity that stems from emails. Most marketing automation software programs examine your

Read More

How Can We Help?

Fill out form or call us at 425-880-9985

© 2019 Affirma Consulting – All Rights Reserved. Privacy Policy