Marketing

Is My Company Ready For Marketing Automation?

Marketing automation is a process that delivers the right message to the right audience at the right stage in their buying process. However, without a defined marketing and sales process, marketing automation can end up like trying to get to a destination without a map. Here are 2 questions you can ask to evaluate your

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Comparing Leaders in Marketing Automation

One of my earlier blog posts entitled Personalizing Mass Communication with Marketing Automation touched on the value of marketing automation programs. Now with a basic understanding of how marketing automation operates, let’s now compare the solutions top marketing automation vendors have to offer. Marketing automation software is a red-hot product geared toward sales and marketing teams that

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Personalizing Communication with Marketing Automation

Commonly confused with email marketing, marketing automation occupies a realm of its own. By definition, marketing automation is the process of automatically mass communicating with your clientele and analyzing their online behavior through a number of different mediums, whereas email marketing only tracks activity that stems from emails. Most marketing automation software programs examine your

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