Marketing Strategy and Planning
Feeling overwhelmed with marketing planning, not meeting your goals, unsure what tactics you should focus on or what kind of budget to allocate for each activity? Affirma is a full-service agency that can help you create your overall road map to reach your objectives as well as the marketing plan that outlines the specific steps to take.
- Strategic Support
- If it’s strategy you’re looking for, Affirma can assist with market research, competitor analysis, buyer persona creation or help you identify your unique value proposition. We’ll help you establish the specific demand gen strategies to meet your measurable objectives.
- Marketing Planning
- Already have your strategy nailed down? No problem. We can get straight to tactics and help define which specific actions to take, such as incorporating social media, testing out Google AdWords, launching a newsletter and other inbound and outbound methodologies.
Whether you are just getting started or simply want a gut check, Affirma offers a process, agile driven approach to help you reach your sales and marketing goals. Our workshops are tailored to fit your needs and provide tangible results.
Marketing Automation Consulting
Want to market more effectively and automate some of your activities? Marketing automation platforms and technologies will get you there. We can assist with evaluation, configuration and integration with other software, such as CRM and your website. Our team has expertise with all the major offerings, such as HubSpot, Pardot and Marketo; as well as, mid-range and entry-level platforms like MailChimp, iContact, Infusionsoft and many more.
In addition, our marketing engineers can be an extension of your team to help create and deploy campaigns, workflows and other automated actions aimed at streamlining your efforts, engaging and nurturing your contacts and increasing conversions.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Need help generating traffic to your website? Our team of SEM engineers can evaluate and optimize your organic and paid website tactics. We can build Pay-Per-Click (PPC) and retargeting campaigns for Google AdWords or Microsoft Bing as well as paid social media advertising. Our certified experts will help you achieve your business goals and maintain ongoing performance.
Our team will also evaluate your current strategy and website to help you increase your organic traffic to keep your SEO rankings high. Services include:
- On Page, including Keyword Development and Website Audits
- Off Page, including Link Building, Local SEO
- Website Content Review
- Competitor Analysis
- Rebrand, Domain Change Strategy
Build your Brand
Building a strong brand and finding a way to stand out in the crowd is increasingly difficult in today’s over-saturated marketplace. One of the most crucial elements to accomplish this lies in creating and effectively distributing compelling and consistent brand messaging across all touchpoints. With easy online accessibility, today’s customers and clients do more brand research and comparative analysis than ever before. It is essential that your company’s content, whether on your website, social media or other mediums, captures the attention of your target audience by providing valuable and engaging content.
Increase Online Visibility
In addition to informing and engaging consumers, content is also essential to ensure that your brand or business is easily found online. Search Engine Optimization (SEO) cannot be overlooked in today’s internet driven world. Creating content around frequently searched industry keywords is a critical component in this puzzle.
Companies that regularly produce valuable, insightful and relevant content can use the content to drive leads and increase ROI.
An effective content strategy should be made up a of a variety of different content types. Depending on your business needs, we recommend including a variety of content which include website updates, blogs, e-books, white papers, webinars, social media content, emails and more.
Social Media Marketing
Social media platforms offer immense opportunity for brand recognition and growth, but not all social platforms are the perfect solution for every business. Our team of social media experts will help determine the best social tactics for your business, assist with content plan development and brainstorm new ways of maximizing growth and conversions. Whether you have existing accounts and need help increasing your reach or are brand new to social media, we are proficient in account management, content generation, paid social advertising and effective implementation of a variety of content management scheduling tools.
Successful businesses are always on the lookout for ways to better engage with their customers and prospects at scale. By leveraging the power of webinars, you’ll be able to take your valuable ideas, product offerings and services, and deliver them to your customers while interacting with them in real-time. Webinars present an incredible opportunity to educate your customers about your products and services while showing that you take the time to tend to each customer’s needs.
Affirma will guide you along the planning process from the start of an idea to the delivery of your webinar. We will help determine which topics are most important to your target audience, explore out-of-the-box promotional avenues to drive new leads and lead you through the live execution of your webinar to ensure success.
- HubSpot Certified Partner
- HubSpot Inbound Marketing
- HubSpot Marketing Software
- HubSpot Content Marketing
- HubSpot Email Marketing
- Google Certified Partner
- Google AdWords
- Google Analytics
- Bing Ads