eCommerce Client – Social Media Marketing
A new to Amazon based e-commerce business aimed to build an online marketing presence. The client hoped to utilize social media marketing and advertising to grow highly engaged social followers as well as build an email marketing list.
The client wanted to leverage their social media marketing efforts into a solid sales funnel. Due to their start-up nature, budget for the project was limited.
What We Did
After performing a thorough keyword and competitor analysis, we developed and implemented a comprehensive social media marketing campaign. We evaluated the target market and performed A/B testing to determine cost-effective strategies to engage and build long-term social media followers. In addition to these programs, we also strategically engaged the followers in activities, including contests and promotions, to build an email marketing list and enhance ongoing buyer loyalty.
With a limited budget and an average monthly ad spend of less than $500 per month, we helped our client achieve all targeted results.
This included an addition of over 15,000 new Facebook followers, with 80% falling into the targeted buyer personas and over 8,000 new emails added to the sales nurture stream!